Good hair is not cheap!

Hair color correction prices have fluctuated from 2020 to 2024, influenced by factors like evolving techniques, stylist expertise, salon location, and broader economic trends. Here’s an overview of how pricing has evolved and the elements impacting costs:

2020: The Start of the Pandemic Era

• Average Prices: $150 to $300+ per session, depending on the complexity of the correction.

• Trends: During the pandemic, salon closures and DIY hair coloring led to an increase in demand for professional color corrections. Clients often sought to fix uneven tones, over-bleaching, or harsh box dye results.

• Impact: Fewer clients due to safety restrictions meant salons raised prices slightly to balance reduced volume with the time-intensive nature of corrections.

2021: Recovery and Demand Surge

• Average Prices: $200 to $400+ per session.

• Trends: As salons reopened, demand for hair color correction soared. Many clients sought to return to their pre-pandemic hair or fix at-home coloring mishaps.

• Key Factors:

• Increased product costs due to supply chain disruptions.

• Stylists spent more time on multi-session corrections, raising overall pricing.

• Greater focus on education and advanced techniques justified higher rates.

2022: Premium Services and Customization

• Average Prices: $250 to $500+ per session.

• Trends: Customized services became the norm. Advanced techniques like color melting, blending, and precision toning were integrated into correction services.

• Impact:

• Inflation led to higher operational costs, which were reflected in salon pricing.

• Stylists emphasized their expertise and training to justify premium prices.

2023: Inflation and Market Stability

• Average Prices: $300 to $600+ per session, especially in urban areas.

• Trends:

• Economic pressures pushed prices upward, but many clients continued to prioritize professional services for long-lasting results.

• More salons adopted tiered pricing based on stylist experience, with master colorists commanding higher rates.

• Sustainable and high-quality products, often demanded by eco-conscious clients, added to costs.

2024: Focus on Expertise and Luxury

• Average Prices: $350 to $700+ per session.

• Trends:

• Clients now view hair color correction as an investment, seeking expert colorists to ensure exceptional results.

• With rising living costs and high product quality expectations, luxury correction services are increasingly popular.

• Social media’s influence has heightened the demand for complex techniques like dimensional blending, requiring more time and skill.

What Affects Color Correction Pricing?

1. Time and Complexity: Some corrections can take multiple hours or sessions.

2. Stylist Expertise: Highly experienced colorists like yourself often charge a premium.

3. Products Used: Professional-grade, ammonia-free, or vegan color lines cost more.

4. Salon Location: Urban salons generally have higher rates than suburban or rural areas.

Hair color correction is a meticulous process, and clients are willing to pay for quality results. How do your current pricing strategies compare to these trends?